Swire Properties  

Challenge

To create a "lifestyle music soundtrack" for one of Hong Kong's most successful shopping malls. The sound had to appeal to a local family, student and commuter demographic on a restricted budget.

Strategy

Following numerous sound-checks and trials, a simple to use background music solution was needed. It had to compliment the intricate, multi-acoustic environment and consider the sensitivty of resident retailers. The content needed to be sheduled with varying tempos and intensity depending on the time of day and week.

Results

Achieving a budget-saving setup including hardware and sound design, we bridged the message that their mall needed to communicate. The property possesses a 5-year, low maintenance answer that provides an automated, multi-schedule broadcast every day of the year. Stattus were soon invited back to develop a similar idea for Citygate Mall near Hong Kong International Airport.