GroupM  

Challenge

To add an extra dimension through music to the GroupM 7-day 'Festival of Conferences'.

Strategy

In response to a brief set out by events organizer MCI, we devised music solutions throughout a series of conferences hosted by each GroupM company. Each day brought new challenges, each company wanting to trump their counterparts. After weeks of preparation, we converted a hotel room at the venue into our secret studio, fine-tuning presentations, award ceremonies, cocktail parties and of course the final party.

Results

A very energetic soundtrack to a mammouth event. We communicated the personality and innovation of GroupM, celebrating the recent business highs while fueling future ideas and strategies from dawn to dusk and well into the night... every night.